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upgrading women

2023-2024

portfolio

OKSANA

KUKURUDZA

BALA MUTHIAH

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Launching an app?

Publishing a book?

More coaching clients?


Amazingly the common denominator of the success of all the above is whether you have enough social capital.


Because the more people who know, like and trust you

the more chance they will

buy your book

hire you as their coach

invest in your company

Any agency can produce content for you

but your online presence is not a one way street.


Spray and pray method of content marketing is not going to cut it.


Only those being authentically human

can start a conversation,

build a genuine rapport

and convert.


It's a full time job.

We know.

Let us do that job so you don't have to.

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Slay till they can t look away
Rebecca Leppard
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100% human-made,

immigrant-owned.

We live and breathe equity and economic empowerment

Amplifying the underrepresented voices across the globe is what we're all about.


And we start from our own house by recruiting for culture, not CV, and then train for excellence. When you hire us it means you're putting money into the community.

The women behind the successful women:

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Services & Pricing

Assistance

£50/

hour

Designed for those who wants to reclaim their time

Copywriting

Video editing

Graphic design

Virtual assistance

DM & email sequence

Social media engagement

Project

Perfect for solopreneur and SME looking for short-term support

Website

(design, copy, domain)

£3,500

Lead magnet

(landing page included)

£1,500

Brand kit development

(logo, palette, tone of voice)

£750

Social media makeover

(bio, banner, content pillars)

£250

Retainer

Best for growing businesses and ambitious entrepreneurs

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30 pieces of social content

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1:1 strategy session with CEO

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Integrations with sales funnels

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Podcast and PR outreach

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Daily chat support

£1,997/

month

Our methods

Step 1

We start with an audit. Then we build an empathy map of our client’s ideal customers persona.

Step 2

We pin-point the end-game and work our way backwards. We define how to get clients where they want to be in a certain timeline.

Step 3

We design and write the content within your marketing plan. We do this in partnership with our client to capture the tone of voice perfectly.

Step 4

We monitor, evaluate and adapt. We are not precious with our initial strategy because marketing is an iterative process.

Our clientele

Outline of the World Map

50%

30%

USA

UK

Niche:

health & fitness

non-fiction

executive coaching

Niche:

non-fiction

various tech

club memberships

performance coaching


20%

EUROPE

Niche:

healthtech

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Personal Branding for B2B Company Crowdfunding

BEWORKS

AUTOMATION

Our client, Fidan Javadova, the founder of BeWorks Automation was on fundraising for £25,000 so she could build her prototype of an accessible electric vehicle charger. To help her with building the trust factor necessary in raising, we proposed to do a PR exercise and boost her online presence.

What we did:

  • Professional photography
  • Press release writing
  • Media inquiry handling

The result:

  • Elevated her online presence and achieved a crowdfunding of £32,000, which is a lot more than what she aimed for.
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Fidan Javadova - Mass Media Clippings

If you’re curious what exactly

we did in those 8 weeks,

watch this clip.

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Company Branding

WORKTRIPP

Sophie Bailey and Sally page, the two Co-Founders of Worktripp, are building a B2B marketplace ‘AirBnB for team retreats’. To show to their current and potential investors they needed to deliver their key messages on LinkedIn and Instagram through their company page.

What we did to help them grain traction:

  • Content Marketing Strategy
  • Social Media Management & Engagement
  • Email marketing sequence
  • Podcast and YouTube production
  • Newsletter
  • SEO blog

We helped them:

  • gain 200 new users in 3 months
  • secure 10 paying customers in 6 months
  • raise more than £200k investment
Sophie Bailey
Sally Page
You re an absolute legend

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WorkTripp - Social Media Preview

Instagram Growth

We designed a giveaway concept for their audience, and the post itself has been one of the most engaged on a company standard.

LinkedIn Growth

We crafted a brand-new logo for their "Future of Teams" podcast

...and repurposed their LinkedIn Live Event into a YouTube post, as well as an audio podcast on Spotify and Apple Podcasts.

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I ve felt so much LESS stress about social since y all came on
DR Ashley Speights PT DPT PES

B2C Company Branding

THE PHYT Collective

The PHYT Collective is where elite athletes train and prevent injuries. Located steps away from the White House, this physiotherapy gym holds workshops from hip exercises to sound baths. They needed a consistent presence on Instagram with carefully crafted content that shows the audience their soulful vibes.

Click to play each Reel

PHYT - Social Media Preview

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PHYT - Implementation

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ELINA

TEBOUL

B2B Personal Branding

ELINA TEBOUL

Elina Teboul is an attorney, former law professor, and psychologist who is writing a book on feminine intelligence. To be successful in her publishing journey, she needs a demonstrable traction and personal branding and she wants to hire professionals to help her so she didn’t have to worry about algorithms and updates.

What we do:

  • Content Marketing Strategy and Production
  • Brand development
  • Photo and video shoots

The result:

  • Her Instagram follower count skyrocketed from 4,999 to an impressive 31.2K
  • After two months of our handling, Elina's LinkedIn followers surged from 5,358 to 7,599
Thank you I feel safe in your hands
Elina Teboul

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This team is awesome
Stephanie Bush

B2B Personal Branding

Stephanie Bush

Stephanie owns a life-science marketing consultancy, Nerd+Chiq. Her full consulting schedule was prohibitive for her to handle her own personal branding tasks despite being a marketing guru herself.

What we do:

  • Social Media Audit
  • Content Strategy and Production
  • Social Media Management & Engagement

The result, within a month:

  • We gained 6K impressions
  • 223 engagements
  • and she’s already in the top 11% of quality contributors for healthcare marketing

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Nerd+Chiq - Social Media Preview

Impression metrics spiked to nearly 750 impressions each post after we took over and consistently posted on your LinkedIn!

Upgrading Women

take over

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Nerd+Chiq - Implementation

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You nailed it right in the head
Laura Brunton

B2C Content Marketing

Laura brunton

Laura Brunton is a business coach who was launching her group programme: The Ignited Women Accelerator. Leading up to the final day to register, she needed a content marketing campaign to ramp up the sign up.

What we do:

  • Content Strategy and Production
  • Social Media Management & Engagement

The result, within 2 weeks:

  • Her educational posts reach engagement up to 13K on a single post
  • Her event is sold out and the group cohort is full

The Ignited Accelerator - Matrics

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Marquis A Caines
You and the team are amazing

B2B Company Branding

Diversity-x

Diversity-X is ..... They want for the community to be more active in discussions and lifting up each other. They also need consistent content to embrace even more members.

What we do:

  • Database management
  • Community Management
  • Member Analytics
  • Content Strategy and Production
  • Social Media Management & Engagement

The result:

  • Every day there is an ongoing productive conversation in the Whatsapp group
  • There is now a clear picture of who is inside the membership from the analytics we drew from the nearly 600 members registered
Kevin Withane

DivX - Implementation

Members

Demographics

Research

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You brought my vision to life
Hayley Lucas

B2C Company Branding

FLOCK

Flock is your go-to hub for business growth, offering a curated marketplace of expert services tailored to your needs. They needed a great website, a sales funnel and a membership platform. We are handling all the above within a tight timeline and maximum effort.

What we do:

Back-end Support

  • Website creation
  • Sales funnel
  • Community platform set up

The SUCCESS:

  • Flock’s website was built in 5 days


How it was

How it’s going

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B2C Personal Branding

BALA

MUTHIAH

Balaarjunan Muthiah, known as BALA MUTHIAH, the star player at a top-notch American ride-hailing company, aiming to rock the title of thought leadership guru in Silicon Valley. Bala's on a grand quest to level the playing field, championing equal chances for triumph and lifting up those missing that crucial mentorship or support, especially in the exciting world of women leaders in STEM.

What we do:

  • Social Media Audit
  • Content Strategy and Production
  • Social Media Management & Engagement
  • Podcast Pitch
  • Blog & Website Management

The result:

  • Landed him a bunch of rad podcast gigs
  • Spruced up his X/Twitter game, attracting big shots to hit that follow button
So many people reached out to me
Bala Muthiah
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Bala Muthiah - Social Media Preview

LinkedIn Posts

Bala Muthiah - Implementation

LinkedIn & X Posts

X Twitter
Top content received high impression to 12 909
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Happy with the engagement
Oksana Kukurudza

B2C Personal Branding

OKSANA

KUKURUDZA

Oksana is writing a book inspired by her roots as a Ukranian American. She's all set to share her compelling family story in a riveting non-fiction narrative. To get her book published, she needs a demonstrable traction

What we do:

  • Social Media Audit
  • Content Strategy and Production
  • Social Media Management & Engagement
  • Podcast Pitch
  • Journo Request
  • Create and manage Meta paid ads

The result:

  • She has over 13K Instagram followers within 5 months.
  • 3K account engaged (per January 2024)
  • Passed 138K impressions (per January 2024)
  • She is consistently invited to at least 5 podcast monthly
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Oksana - Social Media Preview

We build a lead magnet funnel on ConvertKit for her upcoming book

http://sunflowersrarelybreak.com/

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Never needed a revision
Tim Ringrose

B2B Company Branding

COGNITANT

Cognitant is transforming healthcare with Healthinote, an interactive tool for patients to manage their health. Tim Ringrose, the founder, is currently raising investment and needs a well designed pitch deck.

What we did:

  • Design the pitch deck for brand consistency and easy to read stats

The result in 2 days:

  • A beautifully design pitch deck that is compelling to the potential investors

How it was

How it’s going

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Looking good in many areas
Sal Jefferies

B2C Personal Branding

SAL

Jefferies

Sal, the human performance coach, is getting a turbo boost for his personal brand! We're giving his LinkedIn and Instagram a makeover and dialing up his podcast game.

What we do to make his profile OUTSTANDING:

  • Social Media Audit
  • Content Strategy and Production
  • Social Media Management & Engagement

The result:

  • Supercharge his LinkedIn post views to 78% in just 30 days
  • Watch his Instagram reached to 200%
  • His profile has been visited more than 130 viewers

Sal Jefferies - Social Media Preview

Instagram metrics

Sal Jefferies - Metrics

LinkedIn metrics

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Bolaji Eyo

B2B Company Branding

cake aide

Bolaji, a baker on a quest to crack the pricing code, ended up baking an app instead! With our wizardry, she attracted a swarm of app fans.

What we did

  • Brand development
  • Social Media Audit
  • Content Strategy and Production
  • Social Media Management & Engagement

The result, within a month:

  • Instagram experienced a Reach increase of over 650X, with 320X growth in engagement and a 9% increase in followers.
  • On Facebook, the reach surged over 560X, with significant interaction reaching up to 59X.
This was a very enlightening thank you I ll do better at implementing the suggestions at the end

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Content Performance
Reach

reach

3081

Up

+6,597%

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engaged

42

Up

+320%

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followers

164

Up

+9.3%

fan club

Post Impression

5286

Up

+5,910%

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Profile Visit

128

Up

+813%

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Link Taps

9

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Connect with me before your competitor does

Rebecca Leppard

+44 7761 955 308

Rebecca@upgradingwomen.com

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