upgrading women
2023-2024
portfolio
OKSANA
KUKURUDZA
BALA MUTHIAH
Launching an app?
Publishing a book?
More coaching clients?
Amazingly the common denominator of the success of all the above is whether you have enough social capital.
Because the more people who know, like and trust you
the more chance they will
buy your book
hire you as their coach
invest in your company
Any agency can produce content for you
but your online presence is not a one way street.
Spray and pray method of content marketing is not going to cut it.
Only those being authentically human
can start a conversation,
build a genuine rapport
and convert.
It's a full time job.
We know.
Let us do that job so you don't have to.
100% human-made,
immigrant-owned.
We live and breathe equity and economic empowerment
Amplifying the underrepresented voices across the globe is what we're all about.
And we start from our own house by recruiting for culture, not CV, and then train for excellence. When you hire us it means you're putting money into the community.
The women behind the successful women:
Services & Pricing
Assistance
£50/
hour
Designed for those who wants to reclaim their time
Copywriting
Video editing
Graphic design
Virtual assistance
DM & email sequence
Social media engagement
Project
Perfect for solopreneur and SME looking for short-term support
Website
(design, copy, domain)
£3,500
Lead magnet
(landing page included)
£1,500
Brand kit development
(logo, palette, tone of voice)
£750
Social media makeover
(bio, banner, content pillars)
£250
Retainer
Best for growing businesses and ambitious entrepreneurs
30 pieces of social content
1:1 strategy session with CEO
Integrations with sales funnels
Podcast and PR outreach
Daily chat support
£1,997/
month
Our methods
Step 1
We start with an audit. Then we build an empathy map of our client’s ideal customers persona.
Step 2
We pin-point the end-game and work our way backwards. We define how to get clients where they want to be in a certain timeline.
Step 3
We design and write the content within your marketing plan. We do this in partnership with our client to capture the tone of voice perfectly.
Step 4
We monitor, evaluate and adapt. We are not precious with our initial strategy because marketing is an iterative process.
Our clientele
50%
30%
USA
UK
Niche:
health & fitness
non-fiction
executive coaching
Niche:
non-fiction
various tech
club memberships
performance coaching
20%
EUROPE
Niche:
healthtech
Personal Branding for B2B Company Crowdfunding
BEWORKS
AUTOMATION
Our client, Fidan Javadova, the founder of BeWorks Automation was on fundraising for £25,000 so she could build her prototype of an accessible electric vehicle charger. To help her with building the trust factor necessary in raising, we proposed to do a PR exercise and boost her online presence.
What we did:
The result:
Fidan Javadova - Mass Media Clippings
Company Branding
WORKTRIPP
Sophie Bailey and Sally page, the two Co-Founders of Worktripp, are building a B2B marketplace ‘AirBnB for team retreats’. To show to their current and potential investors they needed to deliver their key messages on LinkedIn and Instagram through their company page.
What we did to help them grain traction:
We helped them:
4
Subheading
Subheading
WorkTripp - Social Media Preview
Instagram Growth
We designed a giveaway concept for their audience, and the post itself has been one of the most engaged on a company standard.
LinkedIn Growth
We crafted a brand-new logo for their "Future of Teams" podcast
...and repurposed their LinkedIn Live Event into a YouTube post, as well as an audio podcast on Spotify and Apple Podcasts.
B2C Company Branding
THE PHYT Collective
The PHYT Collective is where elite athletes train and prevent injuries. Located steps away from the White House, this physiotherapy gym holds workshops from hip exercises to sound baths. They needed a consistent presence on Instagram with carefully crafted content that shows the audience their soulful vibes.
PHYT - Implementation
ELINA
TEBOUL
B2B Personal Branding
ELINA TEBOUL
Elina Teboul is an attorney, former law professor, and psychologist who is writing a book on feminine intelligence. To be successful in her publishing journey, she needs a demonstrable traction and personal branding and she wants to hire professionals to help her so she didn’t have to worry about algorithms and updates.
What we do:
The result:
Elina Teboul - Matrics
14
B2B Personal Branding
Stephanie Bush
Stephanie owns a life-science marketing consultancy, Nerd+Chiq. Her full consulting schedule was prohibitive for her to handle her own personal branding tasks despite being a marketing guru herself.
What we do:
The result, within a month:
4
Nerd+Chiq - Social Media Preview
Impression metrics spiked to nearly 750 impressions each post after we took over and consistently posted on your LinkedIn!
Upgrading Women
take over
Nerd+Chiq - Implementation
B2C Content Marketing
Laura brunton
Laura Brunton is a business coach who was launching her group programme: The Ignited Women Accelerator. Leading up to the final day to register, she needed a content marketing campaign to ramp up the sign up.
What we do:
The result, within 2 weeks:
The Ignited Accelerator - Matrics
B2B Company Branding
Diversity-x
Diversity-X is ..... They want for the community to be more active in discussions and lifting up each other. They also need consistent content to embrace even more members.
What we do:
The result:
DivX - Implementation
Members
Demographics
Research
B2C Company Branding
FLOCK
Flock is your go-to hub for business growth, offering a curated marketplace of expert services tailored to your needs. They needed a great website, a sales funnel and a membership platform. We are handling all the above within a tight timeline and maximum effort.
What we do:
Back-end Support
The SUCCESS:
How it was
How it’s going
B2C Personal Branding
BALA
MUTHIAH
Balaarjunan Muthiah, known as BALA MUTHIAH, the star player at a top-notch American ride-hailing company, aiming to rock the title of thought leadership guru in Silicon Valley. Bala's on a grand quest to level the playing field, championing equal chances for triumph and lifting up those missing that crucial mentorship or support, especially in the exciting world of women leaders in STEM.
What we do:
The result:
Bala Muthiah - Social Media Preview
LinkedIn Posts
Bala Muthiah - Implementation
LinkedIn & X Posts
B2C Personal Branding
OKSANA
KUKURUDZA
Oksana is writing a book inspired by her roots as a Ukranian American. She's all set to share her compelling family story in a riveting non-fiction narrative. To get her book published, she needs a demonstrable traction
What we do:
The result:
Oksana - Social Media Preview
We build a lead magnet funnel on ConvertKit for her upcoming book
B2B Company Branding
COGNITANT
Cognitant is transforming healthcare with Healthinote, an interactive tool for patients to manage their health. Tim Ringrose, the founder, is currently raising investment and needs a well designed pitch deck.
What we did:
The result in 2 days:
How it was
How it’s going
B2C Personal Branding
SAL
Jefferies
Sal, the human performance coach, is getting a turbo boost for his personal brand! We're giving his LinkedIn and Instagram a makeover and dialing up his podcast game.
What we do to make his profile OUTSTANDING:
The result:
Sal Jefferies - Social Media Preview
Instagram metrics
Sal Jefferies - Metrics
LinkedIn metrics
B2B Company Branding
cake aide
Bolaji, a baker on a quest to crack the pricing code, ended up baking an app instead! With our wizardry, she attracted a swarm of app fans.
What we did
The result, within a month:
Cake Aide - Social Media Preview
reach
3081
+6,597%
engaged
42
+320%
followers
164
+9.3%
Post Impression
5286
+5,910%
Profile Visit
128
+813%
Link Taps
9
34
Rebecca Leppard
+44 7761 955 308
Rebecca@upgradingwomen.com